Milton S. Rattner
CEO/Owner

Milton Ratner has been a longtime innovator in the deli business. When the industry moved from the corner Mom&Pop Delicatessen to the supermarket perishable aisles, Mr. Rattner and his company, Hansel 'n Gretel Brand Inc. led the way. In the late 80's when Americans became more health conscious, Hansel 'n Gretel once again was on the leading edge with its redesigned products under the Healthy Deli® label. These products were engineered to be lower in fat, calories and sodium, contain no added MSG, and easily met every Federal requirement regulating the use of the name "Healthy" on a label.

At a time when many executives are ready to close out their careers, Mr. Rattner finds new vigor through vision and cutting-edge technology.

 
Wayne Williamson
Senior Vice President Sales & Marketing

Known for years in the industry as the "Deli Doctor", has trained over 6,000 managers and executives and conducted over 500 Deli Seminars around the world. Wayne is considered one of the foremost authorities in Perishable Operations, Deli, and Marketing. He was the founder of the Deli Institute and has been a featured food industry speaker for the past 30 years. Wayne has held Sr. Executive positions with some of the industry giants: ConAgra, Beatrice, Continental Grain and Kroger. Wayne is a past president of the American Marketing Association and former lecturer at several universities in the mid-west. Wayne will bring his experience, unique prospective and industry vision to a leadership position at Hansel 'n Gretel Brands Inc.


 		 

Bo Mortensen
President

Bo has extensive experience and technical knowledge of the industry. He has European degrees in both Food Technology and Sausage Making and has been working in the USA since 1994 with such companies as International Trading Company and Dietz & Watson. From 1995 to 1998 he was Plant Superintendent at Hansel 'n Gretel. He then joined Koch Equipment LLC, the leading international equipment manufacturer for the meat industry. Bo started a dialog with Hansel 'n Gretel when he heard of their intentions to produce and be the first to market a new line of ZERO CARB Deli Meats. Along with the company's already popular Healthy Deli®, Mr. Mortensen firmly believes the ZERO CARB products will make Hansel 'n Gretel the Rolls Royce of the service deli industry.